News

Photo of bladder cancer patient Irene Price
2015 Jan 22

The new style of tailored treatment

Irene Price is an early beneficiary of “precision medicine,” an approach that replaces the traditional one-size-fits-all cancer treatment paradigm with one that focuses on targeted, individualized care using a patient’s own genetic profile and medical history. Read more
2015 Jan 15

A new paradigm: Precision medicine

Cancer: It’s personal, and not only on an emotional level, but a molecular one. Every patient's cancer is unique, driven by distinct biological factors. So, too, should every patient’s treatment. Read more